WHAT
GIANTS DO




We build legendary brands using a strategic process in three steps.




Creating a marketing brand and strategy that delivers ROI requires a combination of unbridled creativity, proven processes, and incredible talent. We’ve uncovered the most strategic way to harness creative energy and channel our talents into building legendary brands using an agile approach.




Through the diversity and versatility of our Giants, we are able to offer expertise in market research, brand strategy, design, creative execution, website design, broadcast, print, and digital advertising; interactive media services; event production and management; video and commercial production; and 3D animation and motion graphics.


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Creating a marketing brand and strategy that delivers ROI requires a combination of unbridled creativity, proven processes, and incredible talent. We’ve uncovered the most strategic way to harness creative energy and channel our talents into building legendary brands using an agile approach.


.01

Discovery



Brand Identity

Core Values

Giant StatementTM

Logo Design

Iconography

Color & Typography

Brand Guidelines

Brand Voice

Product Naming

.02

Enablement



Social Media Publishing

Social Media Advertising

Inbound Marketing

Email Marketing

Blogging

Lead Generation

Conference Support

.03

Implementation



Web Design

Video

Environmental/ Event Design

Print Advertising

Outdoor Sales Collateral

Ebooks

Motion Graphics

Presentations

Packaging


We create brands that bring the business love.

WHY IS A BRAND "BUSINESS LOVE"?

Because people make purchasing decisions based on emotion. This is equally true for B2C and B2B industries. Consumers are more likely to purchase from someone they feel they can trust, someone they relate to. Clients are far more likely to partner with a business that understands their pain, a partner who makes them feel safe.

For many, brands become part of their personal identity. If branding is working at the highest level, asking someone to switch brands is like asking them to trade their identity. To put it succinctly, the main goal of branding is to connect company and customer identities.

Common Giant has refined a discovery process we call the Brand Matrix, where we connect with company key decision makers and pull the essence of the brand from leadership.

Working through our Brand Matrix, we go beyond the look, feel, and voice to discover where the brand brings the love. And the ROI.



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If you’re failing at planning, you’re planning to fail. Let’s talk strategy before we jump in.

Let's Strategize