April 19

Infusing Life into Stale Brands

Noemi Zelaya

“We have a logo, isn’t that enough?” We’ve had these situations happen time and again. Some businesses think a logo is a brand. I need not preach to the choir …

May 30

The Purpose of Brand Storytelling

Noemi Zelaya

The Purpose of Brand StorytellingAll of us love a good story.“In the beginning”….  “Once upon a Time”….  “In a hole in the ground there lived a hobbit..” Brian McDonald, award …