“We have a logo, isn’t that enough?” We’ve had these situations happen time and again. Some businesses think a logo is a brand. I need not preach to the choir …
May
30
The Purpose of Brand Storytelling
The Purpose of Brand StorytellingAll of us love a good story.“In the beginning”…. “Once upon a Time”…. “In a hole in the ground there lived a hobbit..” Brian McDonald, award …