Immediacy Matters. Using stories, figurative language, and evocative imagery are some of the most persuasive choices a marketer can employ. Whether in the form of an advertisement, a televised commercial, …
March
08
Why Your Brand Needs A Unique Voice (and How to Create One)
Why Your Brand Needs A Unique Voice and how to create one… With so much content out there, marketers and business owners can feel an intense pressure to say all …
November
20
I want a Brand Plan. Which is right for me?
1 How much should I invest in branding? Not all branding needs are equal When it comes to freshening up your brand, it’s hard to determine what your company needs. …
October
31
How Knowing Your Competitors’ Social Habits Helps You
How Knowing Your Competitors’ Social Habits Helps You What a brand competitor analysis can do for you Assessing the social media and web presence of your competitors can help unlock …
August
04
3 Ways to Gauge Your Brand Power
1 3 Ways to Gauge Your Brand Power What Does “Brand Power” Mean Exactly? Gauging the potency of your brand can be difficult. For starters, do you judge it by …
May
30
The Purpose of Brand Storytelling
The Purpose of Brand Storytelling All of us love a good story. “In the beginning”…. “Once upon a Time”…. “In a hole in the ground there lived a hobbit..” Brian …
May
04
Ritual and Creating Magic Part 1: Discipline and Creative Process
#01 Does Discipline Kill Creativity? In a word, no. Welcome to the first entry in our series “Ritual and Creating Magic” wherein we discuss how to craft a disciplined creative …
October
05
3 Tips to Building a Masterplan for Transformational Change
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
September
07
How to Create a Framework for Action
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
August
19
How to Avoid Derailment with Long Term Goals
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
February
11
How to set goals you can actually achieve
“How to set goals you can actually achieve” is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in …