November 25

Immediacy Matters: Uncapping the Power of Figurative Language in Branding

Cody Lee

Immediacy Matters. Using stories, figurative language, and evocative imagery are some of the most persuasive choices a marketer can employ. Whether in the form of an advertisement, a televised commercial, …

March 08

Why Your Brand Needs A Unique Voice (and How to Create One)

Cody Lee

Why Your Brand Needs A Unique Voice and how to create one… With so much content out there, marketers and business owners can feel an intense pressure to say all …

November 20

I want a Brand Plan. Which is right for me?

Maura Marziano

1 How much should I invest in branding? Not all branding needs are equal When it comes to freshening up your brand, it’s hard to determine what your company needs. …

October 31

How Knowing Your Competitors’ Social Habits Helps You

Cody Lee

How Knowing Your Competitors’ Social Habits Helps You What a brand competitor analysis can do for you Assessing the social media and web presence of your competitors can help unlock …

August 04

3 Ways to Gauge Your Brand Power

Cody Lee

1 3 Ways to Gauge Your Brand Power What Does “Brand Power” Mean Exactly? Gauging the potency of your brand can be difficult. For starters, do you judge it by …

May 30

The Purpose of Brand Storytelling

Noemi Zelaya

The Purpose of Brand Storytelling All of us love a good story. “In the beginning”….  “Once upon a Time”….  “In a hole in the ground there lived a hobbit..” Brian …

May 04

Ritual and Creating Magic Part 1: Discipline and Creative Process

Cody Lee

#01 Does Discipline Kill Creativity? In a word, no. Welcome to the first entry in our series “Ritual and Creating Magic” wherein we discuss how to craft a disciplined creative …

September 07

How to Create a Framework for Action

Maura Marziano

This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …

February 11

How to set goals you can actually achieve

Maura Marziano

“How to set goals you can actually achieve” is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in …