Why Your Brand Needs A Unique Voice and how to create one… With so much content out there, marketers and business owners can feel an intense pressure to say all …
November
20
I want a Brand Plan. Which is right for me?
1How much should I invest in branding?Not all branding needs are equalWhen it comes to freshening up your brand, it’s hard to determine what your company needs. It’s not uncommon …
October
31
How Knowing Your Competitors’ Social Habits Helps You
How Knowing Your Competitors’ Social Habits Helps YouWhat a brand competitor analysis can do for youAssessing the social media and web presence of your competitors can help unlock key differentiators. …
August
04
3 Ways to Gauge Your Brand Power
13 Ways to Gauge Your Brand PowerWhat Does “Brand Power” Mean Exactly?Gauging the potency of your brand can be difficult. For starters, do you judge it by your reach and …
May
30
The Purpose of Brand Storytelling
The Purpose of Brand StorytellingAll of us love a good story.“In the beginning”…. “Once upon a Time”…. “In a hole in the ground there lived a hobbit..” Brian McDonald, award …
May
04
Ritual and Creating Magic Part 1: Discipline and Creative Process
#01Does Discipline Kill Creativity? In a word, no.Welcome to the first entry in our series “Ritual and Creating Magic” wherein we discuss how to craft a disciplined creative process to …
October
05
3 Tips to Building a Masterplan for Transformational Change
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
September
07
How to Create a Framework for Action
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
August
19
How to Avoid Derailment with Long Term Goals
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
February
11
How to set goals you can actually achieve
“How to set goals you can actually achieve” is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in …