November 25

Immediacy Matters: Uncapping the Power of Figurative Language in Branding

Cody Lee

Immediacy Matters. Using stories, figurative language, and evocative imagery are some of the most persuasive choices a marketer can employ. Whether in the form of an advertisement, a televised commercial, …

March 08

Why Your Brand Needs A Unique Voice (and How to Create One)

Cody Lee

Why Your Brand Needs A Unique Voice and how to create one… With so much content out there, marketers and business owners can feel an intense pressure to say all …

October 31

How Knowing Your Competitors’ Social Habits Helps You

Cody Lee

How Knowing Your Competitors’ Social Habits Helps YouWhat a brand competitor analysis can do for youAssessing the social media and web presence of your competitors can help unlock key differentiators. …