Marketing or Matchmaking? A friend recently shared with me that her occupation selling sponsorships for an athletic team has become more and more demanding. The usual scope includes sponsor recognition …
Rebranding can be an exciting time for your organization. From logo redesigns to overhauled mission statements and recast visions, there’s something inherently invigorating about redefining your identity as an organization.
Summer of Love (and Brand Loyalty) Sometime during my first summer in North Carolina, the cashier at the grocery store stopped mid scan to ask me, “What is this?”
Recently I’ve been asked a few times what the next big thing or hot trend is in marketing.