Marketing or Matchmaking? A friend recently shared with me that her occupation selling sponsorships for an athletic team has become more and more demanding. The usual scope includes sponsor recognition …
March
25
7 Tips to Help with Unexpected Requests When Rebranding
Rebranding can be an exciting time for your organization. From logo redesigns to overhauled mission statements and recast visions, there’s something inherently invigorating about redefining your identity as an organization.
February
14
Why a Brand Is Business Love
Summer of Love (and Brand Loyalty) Sometime during my first summer in North Carolina, the cashier at the grocery store stopped mid scan to ask me, “What is this?”
January
25
What is 2018’s hottest trend in marketing? It doesn’t matter if your company isn’t ready.
Recently I’ve been asked a few times what the next big thing or hot trend is in marketing.