Branding begins internally.
In order to answer the foundational questions and establish a brand identity your company can embody, you must first cultivate a culture within your company.
Think core values are a corporate gimmick? Even pirates weren’t too cool to create a code based on their values.
Core values don’t have to be buzzy, corporate nonsense.
IN FACT, THEY SHOULDN'T BE.
Effective core values offer a company the chance to emphasize their strengths while minimizing weaknesses.
They define a culture and breathe life into a brand. Most importantly, core values establish a revered brand identity.
“WE” IS MORE THAN A PRONOUN. IT'S A MINDSET.
We tap into each other's strengths and help each other overcome weaknesses. We recognize individual excellence and we accept excellence as a team. Giants support each other and believe the light inside others has no power over the brightness of our own.
GIANTS DON'T SETTLE FOR WHAT'S LAID AT OUR FEET.
We believe in the power of “why.” Why is that the direction? Why is that the answer? Why haven’t we pushed harder? Asking “why” is how goals are achieved — and how big ideas are born.
Creative at Our Core
DESIGN ISN'T A DELIVERABLE - IT'S A WAY OF THINKING.
Everything we do can deliver remarkable impact when approached with creativity and design thinking. This philosophy extends far beyond the final product to include our marketing plans, wireframes, pitch decks, storyboards … even our spreadsheets deserve (and receive) design thinking.
MISTAKES ARE ACCEPTABLE. EXCUSES ARE NOT.
When we own up to our mistakes, we are presented with a rare opportunity for growth. Accountability and transparency are how we grow as a team. It’s what makes us leaders — leading each other, leading our partners, leading our clients.
Recognize the Challenge
ATTACK CHALLENGES WITH CURIOSITY.
To create the greatest impact for our clients, we must push beyond initial ideas. To understand the true need at hand, we must ask “why.” Giants believe no solution can be offered before the problem is understood. So we listen, and we learn. It is our curiosity, not just our cleverness, that will grow our company and ourselves.
Give 100% ... or it's a NO
ANYTHING WORTH DOING IS WORTH DOING WELL WITH EVERYTHING WE'VE GOT.
Should we lack the tools, the bandwidth, the experience, or the connections, we will not accept the job. If we cannot give a challenge the full force of our talent, we will have already failed by our standards. That’s what makes Giants extraordinary.
GIANTS PLAN STEPS BEFORE TAKING GREAT STRIDES.
We set goals that push us toward growth — and away from disappointment — because activity without purpose is a fruitless endeavor. Understanding the destination, setting a realistic pace, and finding consistency are the keys to success.
Know Our Value
WE ONLY WORK WITH COMPANIES THAT UNDERSTAND OUR VALUE AND WANT US TO SUCCEED ALONGSIDE THEM.
We value our time, so we account for it. We value our intellectual property, so we will protect it. We value each other, so we stick together. Giants will act like Giants. This is not arrogance — it is prudence, for our clients cannot stand on our shoulders unless we’ve grown to full height.
Don’t have a solid set of core values to help grow your brand and lead your business? You should. We can help.