1How much should I invest in branding?Not all branding needs are equalWhen it comes to freshening up your brand, it’s hard to determine what your company needs. It’s not uncommon …
Reflecting on 11 Years of Common Giant
1Glancing Back While Marching ForwardLessons from 11 Years of Labor and LoveRecently, Common Giant turned 11 years old. I have ruminated on what this anniversary means to me in an …
A Study in Cultural Shift #2: Change of Pace
1 Cultural shiftChange of PaceHow would you change a reactive and chaotic work environment to one of focus and initiative? Here, I’m defining “reactive” as a short-term, unexpected action that …
Culture Is the Fulcrum
1 Cultural shiftUnderstanding Culture As the Fulcrum of Your BusinessOne can more readily dictate load and effort, but shifting the fulcrum creates the most dramatic impact. Shift your culture to …
3 Tips to Building a Masterplan for Transformational Change
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
How to Create a Framework for Action
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
How to Avoid Derailment with Long Term Goals
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
“What’s the ROI on this?” The Power of Brand Awareness
Marketing or Matchmaking? A friend recently shared with me that her occupation selling sponsorships for an athletic team has become more and more demanding. The usual scope includes sponsor recognition …
Crowd Wisdom and Your Brand: What You Need to Know
If everyone else jumped… Leveraging crowd wisdom can be incredibly valuable for leaders in business. It offers a wide array of perspectives, can lead to more accurate measurements and predictions, …
How to set goals you can actually achieve
“How to set goals you can actually achieve” is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in …
How Do You Plan Strategically in a Pandemic?
Looking Back to Look Ahead 2020 was supposed to be Common Giant’s year of focus. We were positioning to scale, which, at times feels nearly impossible for a creative agency. …
So You Feel the Pull of Change?
Businesses of every size and success level often grow to a point at which the tactics that brought them thus far can no longer drive them any further. It’s as …
7 Tips to Help with Unexpected Requests When Rebranding
Rebranding can be an exciting time for your organization. From logo redesigns to overhauled mission statements and recast visions, there’s something inherently invigorating about redefining your identity as an organization.
How to Effectively Manage Your Marketing Agency Retainer
What Is a Retainer? You’ve charted the course to your growth goals – hopefully with a creative agency who knows your business – and now it’s time to execute your …
Harness Your Business Intuition for Creative Results
The importance of creativity in business remains high amid growing competition and industry disruptors. Focusing on data alone could be quashing your business intuition. Here are three ways to reboot …
The 2016 Giant Awards
2016 was another phenomenal year for us here at Common Giant. We filled the year with travels, tweets, hard work, a few shenanigans and lots of play. To commemorate the …