1 How much should I invest in branding? Not all branding needs are equal When it comes to freshening up your brand, it’s hard to determine what your company needs. …
November
20
July
11
Reflecting on 11 Years of Common Giant
1 Glancing Back While Marching Forward Lessons from 11 Years of Labor and Love Recently, Common Giant turned 11 years old. I have ruminated on what this anniversary means to …
August
11
A Study in Cultural Shift #2: Change of Pace
1 Cultural shift Change of Pace How would you change a reactive and chaotic work environment to one of focus and initiative? Here, I’m defining “reactive” as a short-term, unexpected …
July
12
Culture Is the Fulcrum
1 Cultural shift Understanding Culture As the Fulcrum of Your Business One can more readily dictate load and effort, but shifting the fulcrum creates the most dramatic impact. Shift your …
October
05
3 Tips to Building a Masterplan for Transformational Change
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
September
07
How to Create a Framework for Action
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
August
19
How to Avoid Derailment with Long Term Goals
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
April
12
“What’s the ROI on this?” The Power of Brand Awareness
Marketing or Matchmaking? A friend recently shared with me that her occupation selling sponsorships for an athletic team has become more and more demanding. The usual scope includes sponsor recognition …
March
11
Crowd Wisdom and Your Brand: What You Need to Know
If everyone else jumped… Leveraging crowd wisdom can be incredibly valuable for leaders in business. It offers a wide array of perspectives, can lead to more accurate measurements and predictions, …
February
11
How to set goals you can actually achieve
“How to set goals you can actually achieve” is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in …
January
12
How Do You Plan Strategically in a Pandemic?
Looking Back to Look Ahead 2020 was supposed to be Common Giant’s year of focus. We were positioning to scale, which, at times feels nearly impossible for a creative agency. …
October
29
So You Feel the Pull of Change?
Businesses of every size and success level often grow to a point at which the tactics that brought them thus far can no longer drive them any further. It’s as …
March
25
7 Tips to Help with Unexpected Requests When Rebranding
Rebranding can be an exciting time for your organization. From logo redesigns to overhauled mission statements and recast visions, there’s something inherently invigorating about redefining your identity as an organization.
February
28
How to Effectively Manage Your Marketing Agency Retainer
What Is a Retainer? You’ve charted the course to your growth goals – hopefully with a creative agency who knows your business – and now it’s time to execute your …
July
10
Harness Your Business Intuition for Creative Results
The importance of creativity in business remains high amid growing competition and industry disruptors. Focusing on data alone could be quashing your business intuition. Here are three ways to reboot …
February
17
The 2016 Giant Awards
2016 was another phenomenal year for us here at Common Giant. We filled the year with travels, tweets, hard work, a few shenanigans and lots of play. To commemorate the …