November 20

I want a Brand Plan. Which is right for me?

Maura Marziano

1How much should I invest in branding?Not all branding needs are equalWhen it comes to freshening up your brand, it’s hard to determine what your company needs. It’s not uncommon …

July 11

Reflecting on 11 Years of Common Giant

Maura Marziano

1Glancing Back While Marching ForwardLessons from 11 Years of Labor and LoveRecently, Common Giant turned 11 years old. I have ruminated on what this anniversary means to me in an …

August 11

A Study in Cultural Shift #2: Change of Pace

Maura Marziano

1 Cultural shiftChange of Pace How would you change a reactive and chaotic work environment to one of focus and initiative? Here, I’m defining “reactive” as a short-term, unexpected action …

July 12

Culture Is the Fulcrum

Maura Marziano

1 Cultural shiftUnderstanding Culture As the Fulcrum of Your BusinessOne can more readily dictate load and effort, but shifting the fulcrum creates the most dramatic impact. Shift your culture to …

September 07

How to Create a Framework for Action

Maura Marziano

This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …

February 11

How to set goals you can actually achieve

Maura Marziano

“How to set goals you can actually achieve” is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in …

October 29

So You Feel the Pull of Change?

Maura Marziano

Businesses of every size and success level often grow to a point at which the tactics that brought them thus far can no longer drive them any further. It’s as …

March 25

7 Tips to Help with Unexpected Requests When Rebranding

Maura Marziano

Rebranding can be an exciting time for your organization. From logo redesigns to overhauled mission statements and recast visions, there’s something inherently invigorating about redefining your identity as an organization.

February 17

The 2016 Giant Awards

Maura Marziano

2016 was another phenomenal year for us here at Common Giant. We filled the year with travels, tweets, hard work, a few shenanigans and lots of play. To commemorate the …