Our solution was two-pronged: address their greatest challenges with a clear focus and high-quality conversation, and deliver a high level of personalization combined with good old-fashioned fun.

First, the conference needed a name. ParadigmShift emphasized not only the impact of technology on the business but also the effect the event could have on the audience; it could change their day-to-day work lives.

Common Giant ensured every facet of the conference conveyed the strong theme of digital transformation. From video content and stage graphics to presentation decks, personalized gifts, and even coffee sleeves, the conference remained on theme and on-brand to exceed audience expectations.

ParadigmShift was an enormous success for Thoughtworks. So much so, that Common Giant helped ThoughtWorks take the conference on the road to tech-centric cities like Austin, Nashville, and Miami.

ParadigmShift became a major part of the ThoughtWorks brand and culture. The conference's success proves the effectiveness of orchestrating a cohesive and branded event.