Creativity drives memorable brands that break expectations. These disruptions lead to massive booms in ROI and can lift a company high above their competitors.
At Common Giant we’ve built a culture on the belief that creative marketing and branding is one of the most potent tools for sales enablement. We believe big picture thinking and intuition drive originality and help us steer beyond the sea of sameness. Data can help shape ideas but analytics should never limit or dictate the creative process.
We have a No Bullsh*t policy (in fact, it’s one of our Core Values) and strive to share what we know.
From articles and news highlights, to ebooks and other downloadables, our blog has all the insights from our team of creatives.
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
Marketing or Matchmaking? A friend recently shared with me that her occupation selling sponsorships for an athletic team has become more and more demanding. The usual scope includes sponsor recognition …
If everyone else jumped… Leveraging crowd wisdom can be incredibly valuable for leaders in business. It offers a wide array of perspectives, can lead to more accurate measurements and predictions, …
“How to set goals you can actually achieve” is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in …
Looking Back to Look Ahead 2020 was supposed to be Common Giant’s year of focus. We were positioning to scale, which, at times feels nearly impossible for a creative agency. …
Businesses of every size and success level often grow to a point at which the tactics that brought them thus far can no longer drive them any further. It’s as …
Quick question: Why is it that most presentations – from sales pitches to webinars – are so boring? Most presentation givers make their pitch about themselves. So how do you avoid …
Phillip Oakley What’s the best way to deliver an unforgettable sales pitch or keynote presentation? Tell a story. Stories lure an audience’s attention with relatable elements, such as characters, emotions, …
Phillip Oakley The Thrill Ride Approach to Presenting No matter what kind of presentation you are giving, your goal is to motivate someone to adopt your point of view. There …
Maura Marziano Rebranding can be an exciting time for your organization. From logo redesigns to overhauled mission statements and recast visions, there’s something inherently invigorating about redefining your identity as …
What Is a Retainer? You’ve charted the course to your growth goals – hopefully with a creative agency who knows your business – and now it’s time to execute your …
Cody Lee Summer of Love (and Brand Loyalty) Sometime during my first summer in North Carolina, the cashier at the grocery store stopped mid scan to ask me, “What is …
“The data says people love dogs!” In a meeting the other day, our company founder and creative director showed us a handful of inspired ads to kick-off a creative storm …
The Code of the Pirates One concern we typically hear from clients is whether or not core values are too corporate. There’s an underlying fear that implementing a code of …
The importance of creativity in business remains high amid growing competition and industry disruptors. Focusing on data alone could be quashing your business intuition. Here are three ways to reboot …
We have compiled 8 reasons why motion graphics, or animation can be a great choice in most advertising and marketing strategies.
Recently I’ve been asked a few times what the next big thing or hot trend is in marketing.
Your business has people that depend on it and want it to succeed. There are also people who your business depends on. These “stakeholders” can be a part of the …
