July 26

Rebranding and Visual Updates

Phillip Oakley

Chef Kris Fuller was diligently working on opening her newest eatery, Crafted –The Art of Street Food, and desired to have a complete overhaul of their brand. The overhaul would also affect the wildly popular Crafted – The Art of the Taco. Keeping this in mind, we set out to redesign their logos, redesign their website, create apparel that’s purchased at the restaurants, and a video shoot of both locations showcasing their iconic food. While the restaurants differ, all of the design work creates a cohesive look and feel. Both restaurants are thriving and the updated look fits perfectly with their ethos. We’re looking forward to future locations of one of our favorite restaurateurs!