Following Wake Forest’s purchase of the Lawrence Joel Veterans Coliseum, Men’s Basketball contacted us to “Deaconize” this space as well as on-campus spaces. It’s always fun to see how a little branding and art can transform an environment. We added hanging banners and signage in the ticket lobby and consession areas. To let visiting teams know they are in Deacon territory, we placed wall murals showing Wake Forest players in action in their entrance hallway. Additional murals show WF branding and inspirational messages. In the Demon Deacons’ locker room, each player has a locker insert with their picture, name and number and the walls are adorned with action shots and inspirational signage. We’ve branded a number of spaces on campus, but pictures here show the “Demon Deacons” player wall and the NBA player board in the Men’s Basketball Office. This branding has helped instill school pride in players, students, faculty, staff, and alumni.