Creativity drives memorable brands that break expectations. These disruptions lead to massive booms in ROI and can lift a company high above their competitors.
At Common Giant we’ve built a culture on the belief that creative marketing and branding is one of the most potent tools for sales enablement. We believe big picture thinking and intuition drive originality and help us steer beyond the sea of sameness. Data can help shape ideas but analytics should never limit or dictate the creative process.
We have a No Bullsh*t policy (in fact, it’s one of our Core Values) and strive to share what we know.
From articles and news highlights, to ebooks and other downloadables, our blog has all the insights from our team of creatives.
The Code of the Pirates One concern we typically hear from clients is whether or not core values are too corporate. There’s an underlying fear that implementing a code of …
The importance of creativity in business remains high amid growing competition and industry disruptors. Focusing on data alone could be quashing your business intuition. Here are three ways to reboot …
We have compiled 8 reasons why motion graphics, or animation can be a great choice in most advertising and marketing strategies.
Recently I’ve been asked a few times what the next big thing or hot trend is in marketing.
Your business has people that depend on it and want it to succeed. There are also people who your business depends on. These “stakeholders” can be a part of the …
2016 was another phenomenal year for us here at Common Giant. We filled the year with travels, tweets, hard work, a few shenanigans and lots of play. To commemorate the …
Knowing where you’re headed is one of the first steps in any journey. Owning and running a business is no exception. Owning a business is a long journey met with …
The biggest question asked when it comes to motion graphic videos is “how much does it cost?” Well, in short, it depends. As with most things in life, you really …
Last week, four giants attended Inbound 2016, a marketing conference focused on new methodologies and best practices. Held in Boston, the conference was chock full of interesting keynote speakers and …
On November 2nd 2016, history began to change in the world of baseball. The Chicago Cubs were going up against the Cleveland Indians, neither of which have won a World …
If you can hold it, it’s tangible. In today’s world of digital and online marketing, getting something you can hold in your hand may make all the difference. The use …
There comes a time in a company’s life, where the next step to progression stems from marketing or advertising. From choosing the type of agency best suited for your needs to hashing out …
When looking to update your marketing efforts, knowing what kind of agencies exsit and knowing their differences is crucial to deciding on which one is right for you. There are several …
If there’s one generation continuously getting the short end of the stick when it comes to public perception, it’s Millennials. You know who I mean; the generation that’s labeled as …
Video is increasingly important to marketing strategies, especially online video. When HubSpot conducted a survey for their annual State of Inbound report, they discovered 48% of marketers are planning on …
If there’s one thing that unites us, it’s our love of music. Genres and artists are subject to debate, but music as a whole is universally adored. We all can become hypnotized by …
The way people use the internet and websites is constantly evolving. More people are using mobile devices to interact online compared to desktop, pushing web designers to maximize the experience …
Long-form content. These three words can strike fear into the heart of a writer. For them, long-from content requires dedication and persistence to create something readable. For readers, it needs to …
Identity is everything. Especially when it comes to business. Potential customers and clients turn to those who have a good sense of self and their service or product offerings that earn …
Chef Kris Fuller was diligently working on opening her newest eatery, Crafted –The Art of Street Food, and desired to have a complete overhaul of their brand. The overhaul would …
