February
17
The 2016 Giant Awards
2016 was another phenomenal year for us here at Common Giant. We filled the year with travels, tweets, hard work, a few shenanigans and lots of play. To commemorate the …
December
15
Create an Inspiring Vision Statement in 5 Easy Steps
Knowing where you’re headed is one of the first steps in any journey. Owning and running a business is no exception. Owning a business is a long journey met with …
December
08
How Much Does an Animated Marketing Video Cost?
The biggest question asked when it comes to motion graphic videos is “how much does it cost?” Well, in short, it depends. As with most things in life, you really …
November
17
Inbound 2016: What You Need to Know
Last week, four giants attended Inbound 2016, a marketing conference focused on new methodologies and best practices. Held in Boston, the conference was chock full of interesting keynote speakers and …
November
10
The Power of Organic Storytelling in the World Series
On November 2nd 2016, history began to change in the world of baseball. The Chicago Cubs were going up against the Cleveland Indians, neither of which have won a World …
October
27
How to Easily Impact Your Customers with Tangible Marketing
If you can hold it, it’s tangible. In today’s world of digital and online marketing, getting something you can hold in your hand may make all the difference. The use …
October
20
5 Things You Can Do for Your Creative Agency
There comes a time in a company’s life, where the next step to progression stems from marketing or advertising. From choosing the type of agency best suited for your needs to hashing out …
October
13
Do you know what kind of agency you need?
When looking to update your marketing efforts, knowing what kind of agencies exsit and knowing their differences is crucial to deciding on which one is right for you. There are several …
October
06
How To Easily and Honestly Market To Millennials
If there’s one generation continuously getting the short end of the stick when it comes to public perception, it’s Millennials. You know who I mean; the generation that’s labeled as …
September
29
Why You Need To Know Your YouTube Strategy
Video is increasingly important to marketing strategies, especially online video. When HubSpot conducted a survey for their annual State of Inbound report, they discovered 48% of marketers are planning on …
September
22
How Music Will Make You and Your Marketing Matter
If there’s one thing that unites us, it’s our love of music. Genres and artists are subject to debate, but music as a whole is universally adored. We all can become hypnotized by …
September
15
4 Responsive and Awesome Web Design Trends This Year
The way people use the internet and websites is constantly evolving. More people are using mobile devices to interact online compared to desktop, pushing web designers to maximize the experience …
September
01
Long-Form Content Tips and Tricks
Long-form content. These three words can strike fear into the heart of a writer. For them, long-from content requires dedication and persistence to create something readable. For readers, it needs to …
August
25
The Brand Matrix – (re)Discover Who You Are
Identity is everything. Especially when it comes to business. Potential customers and clients turn to those who have a good sense of self and their service or product offerings that earn …
July
26
Rebranding and Visual Updates
Chef Kris Fuller was diligently working on opening her newest eatery, Crafted –The Art of Street Food, and desired to have a complete overhaul of their brand. The overhaul would …
July
25
Super Bowl 50 Commercial
Greensboro Distillery, the first legal distillery in the history of Greensboro, NC, has been busy getting their operations up and running. Their product line, Fainting Goat Spirits, strives to be …
July
24
AirSonea Investor Video
iSonea Ltd. was seeking seed money from investors for their newest product, AirSonea, an asthma management device that paired with their smartphone app, AsthmaSense. Without a working model, conveying a …
July
23
We Believe in Goodness
In need of a presentation displaying their brand for the NRF Big Show, the world’s largest retail conference, the CIO of Natural Markets Food Group explained that a quality product …
July
22
Driving Innovation Faster
With a global rebrand on the horizon, ThoughtWorks needed a presentation demonstrating their new look and feel to future partners and clients. Since we had previously partnered with ThoughtsWorks, we …
July
18
Southern Manhattan
As a way to say thank you to our partners, Common Giant conceived an ambitious plan: to create their own signature mixed drink. By combining bourbon and vermouth aged in …