Creativity drives memorable brands that break expectations. These disruptions lead to massive booms in ROI and can lift a company high above their competitors.
At Common Giant we’ve built a culture on the belief that creative marketing and branding is one of the most potent tools for sales enablement. We believe big picture thinking and intuition drive originality and help us steer beyond the sea of sameness. Data can help shape ideas but analytics should never limit or dictate the creative process.
We have a No Bullsh*t policy (in fact, it’s one of our Core Values) and strive to share what we know.
From articles and news highlights, to ebooks and other downloadables, our blog has all the insights from our team of creatives.
There comes a time in a company’s life, where the next step to progression stems from marketing or advertising. From choosing the type of agency best suited for your needs to hashing out …
When looking to update your marketing efforts, knowing what kind of agencies exsit and knowing their differences is crucial to deciding on which one is right for you. There are several …
If there’s one generation continuously getting the short end of the stick when it comes to public perception, it’s Millennials. You know who I mean; the generation that’s labeled as …
Video is increasingly important to marketing strategies, especially online video. When HubSpot conducted a survey for their annual State of Inbound report, they discovered 48% of marketers are planning on …
If there’s one thing that unites us, it’s our love of music. Genres and artists are subject to debate, but music as a whole is universally adored. We all can become hypnotized by …
The way people use the internet and websites is constantly evolving. More people are using mobile devices to interact online compared to desktop, pushing web designers to maximize the experience …
Long-form content. These three words can strike fear into the heart of a writer. For them, long-from content requires dedication and persistence to create something readable. For readers, it needs to …
Identity is everything. Especially when it comes to business. Potential customers and clients turn to those who have a good sense of self and their service or product offerings that earn …
Chef Kris Fuller was diligently working on opening her newest eatery, Crafted –The Art of Street Food, and desired to have a complete overhaul of their brand. The overhaul would …
Greensboro Distillery, the first legal distillery in the history of Greensboro, NC, has been busy getting their operations up and running. Their product line, Fainting Goat Spirits, strives to be …
iSonea Ltd. was seeking seed money from investors for their newest product, AirSonea, an asthma management device that paired with their smartphone app, AsthmaSense. Without a working model, conveying a …
In need of a presentation displaying their brand for the NRF Big Show, the world’s largest retail conference, the CIO of Natural Markets Food Group explained that a quality product …
With a global rebrand on the horizon, ThoughtWorks needed a presentation demonstrating their new look and feel to future partners and clients. Since we had previously partnered with ThoughtsWorks, we …
As a way to say thank you to our partners, Common Giant conceived an ambitious plan: to create their own signature mixed drink. By combining bourbon and vermouth aged in …
With the holidays approaching, Common Giant began to concoct gift ideas that could get everyone in the office involved. The gift was being sent to all of Common Giant’s partners …
As an industry leader at the NRF Big Show, the world’s largest retail conference, ThoughtWorks desired to display the conference’s highlights from their point of view. To ensure their success, …
iSonea Ltd was on the verge of releasing their groundbreaking product, AirSonea, and needed a design for its packaging. They also needed to launch AirSonea’s consumer websites promoting both AirSonea …
iSonea wanted to reach individuals across the globe who fight asthma on a daily basis, but were unsure of the best approach to take. After some deliberation, we developed the …
Converge South is the region’s longest running technology and creativity conference for business. After attending the symposium ourselves, we contacted Converge South to offer help in rebranding for it’s tenth …
Following Wake Forest’s purchase of the Lawrence Joel Veterans Coliseum, Men’s Basketball contacted us to “Deaconize” this space as well as on-campus spaces. It’s always fun to see how a …
