FAQ
Frequently Asked Questions
A strong brand doesn’t just look good, it gives you pricing power, attracts better talent, shortens sales cycles, and builds long-term loyalty. Investing in powerful branding isn't overhead, it’s an asset that appreciates when managed well.
Branding isn’t a one-time project. It’s how you signal value, tell your story, and show up consistently across every touchpoint. If the market or your business has shifted, your brand should evolve with it.
Brand and sales work hand in hand. If sales have stalled, it’s often because the story isn’t landing, the positioning isn’t clear, or the customer no longer sees the difference. Brand strategy helps fix that.
Think of it like this: You’re not just investing in marketing, you’re investing in clarity, confidence, and alignment. When everyone knows what you stand for and why it matters, decisions get easier and impact gets sharper. This means every dollar invested in marketing goes further.
There’s no silver bullet. But there is strategy, structure, and experience. We’ve helped companies at key inflection points reposition themselves for growth, reconnect with customers, and regain momentum. We’ll bring that same rigor to your brand.
The best brand work doesn’t live in a presentation, it lives in how people behave, sell, hire, design, and communicate. We help you roll it out with intention, from internal alignment to external activation, so the brand shows up in the real world. Not just the boardroom.
Some parts, sure. But when you’re too close to the work, it’s hard to read your own label from inside the jar. We bring outside perspective, proven frameworks, and a track record of helping teams like yours sharpen their thinking and move faster.
Plan for 8-12 weeks depending on how many decision makers there are, how big the project is, schedules, etc.
No more staring at a blank screen not knowing what to say to your prospects. You'll know exactly how you want to express yourself to the audience that enables you to connect with them and stand out from your competitors.
Tactically speaking, you'll receive complete brand guidance including the basics such as logos and colors, as well as tone of voice, real world examples, usage, font guidance, etc.
View an example here.
Absolutley. Set aside budget to devise a new brand campaign launch internally and externally. We'll help.
Brand strategy is the heart of what we do. Design emanates from there in various forms from websites to collateral, campaign strategy and ads.
See the full list here.
It's the wild west out there in terms of agency options. Many digital marketing agencies start with ads and performance. Common Giant starts with brand strategy. In other words, we seek to understand the challenge first and work on solving issues from the inside out.
Our best partnerships are with companies that need deeper investigation of their challenges, seek long-term growth, and can plan for and commit to growing their brand reputation.
If you are agency shopping, consider your core need. If you are seeking leads fast without desire to examine your brand, then a digital agency might be more appropriate. Review portfolios and the ethos of different agencies to see if they align with you and your culture. Also consider the history of the agency. How they began (in PR or digital marketing) is usually what they focus on and are best at.
Six months minimum. Align launch with your fiscal year if you can.
It varies as do our project minimums. We are a high value boutique agency, and our pricing is competitive among peers. Contact us and let us know your budget and we'll see if we can help.
