What Giants do

Our branding services

For business leaders who believe in the power of branding, we uncover an authentic, indelible brand through an understanding of your business at the deepest level. We cut through the noise, chip away at the fine marble, and expose what’s at your shimmering core. We are Common Giant. We uncover the brand within.
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Uncovering your brand

Creation exists in three phases: invention, execution, and analysis. We specialize in the invention phase, uncovering your essence to craft a brand that expresses your finest qualities in captivating fashion.

We call this first phase Brand Evolution


Brand evolution

A solid brand defines the company’s position and provides a reliable avenue for growth. As elusive as this may sound, a brand answers one question that every consumer, patient, or investor unconsciously asks:

“How much does this company align with me?”

Our Brand Matrix workshop will sculpt an enduring brand culture and voice expressed in a comprehensive and detailed Brand Guide. From here, we produce deliverables with purpose.


Ebooks & Guides

Landing Pages

Brand Strategy

Pitch Decks & Presentations


Campaign Ideation & Messaging

Sales One-pagers



Start with Brand Strategy

Our Brand Matrix Workshop focuses on three key areas:
    Step 1
    Define the target audience
    Step 2
    Define your goals and attributes
    Step 3
    Align your brand

Ready for your business to take the next step and uncover your brand?

Take this short quiz to see if you’re a good fit to work with us, then let’s talk branding.
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Here are a few of the incredible brands we’ve helped uncover.

We’ve never had an agency understand us the way you do. 
Kate White
You can get someone on Fiver and tell them, “Here’s what I want.” The previous work we would have done, even with another agency, would have just been a graduated version of our current brand. But the brand work we did with Common Giant is something that paces us forward. We’re not just going deeper, we’re actually moving in a new direction. This feels right.
Ali Mirza
Founder & CEO | Rose Garden Consulting
I couldn’t have thought of this branding. Maybe this was inside of us at the beginning of the process, but it would have never come out on our own. And, potentially, it was not even inside of us. It was what Common Giant pulled out and the questions they asked that forced us to really think about our brand, clients, and goals and move in this direction. I love it. I think this is fantastic. It’s not what we imagined, but it’s what we need. 
Ali Mirza
Founder & CEO | Rose Garden Consulting
Working with Common Giant on our company’s rebrand was an exciting experience that yielded fantastic results! They took the time to understand who we are as a company and a service. Their team is creative, engaging, methodical, and professional. We now have an abundance of brand collateral to meet the needs of every department and platform. Our company brand means so much to me that when I look at our new swag, I do a little dance in honor of it. Thank you Common Giant!  
Andrea Patterson
Director of Accounts | Decision Logic