Rose Garden Consulting took a uniquely aggressive and rebellious approach to sales consulting, but their brand did not reflect this high energy. Due to recent successes, they were also competing with much larger sales consultancies and needed to “level up” their brand to make accurate and indelible first impressions with prospective clients.
While leadership in the business had a clear idea of who their business was and what they wanted to represent, RGC had not developed strategy or messaging based on these values. Their current brand lacked the life and transformative qualities their services provided and did not speak to their target audience.
In addition, their service offerings were not fully defined or clearly articulated in their sales collateral. This led to a longer sales vetting process and some confusion on the part of prospective clients.
We worked closely with the Rose Garden leadership team to uncover brand attributes and strengths and weaknesses. In a series of workshops, we helped the team articulate a mission and vision statement and crafted a position statement to clearly state the purpose and direction of the brand.
Next, we conducted competitor research and worked with the Rose Garden team to define their top four customer personas. This allowed us to craft messaging that appealed to the visionary customers Rose Garden were targeting.
Lastly, we refined and upgraded their service deliverables and workshop materials to align with new brand values and aesthetic.
You can get someone on Fiver and tell them, “Here’s what I want.” The previous work we would have done, even with another agency, would have just been a graduated version of our current brand. But the brand work we did with Common Giant is something that paces us forward. We’re not just going deeper, we’re actually moving in a new direction. This feels right.
I couldn’t have thought of this branding. Maybe this was inside of us at the beginning of the process, but it would have never come out on our own. And, potentially, it was not even inside of us. It was what Common Giant pulled out and the questions they asked that forced us to really think about our brand, clients, and goals and move in this direction. I love it. I think this is fantastic. It’s not what we imagined, but it’s what we need.