Our Service Paths

No two paths to growth are the same, however, they often start at similar crossroads.

To get things moving in the right direction, you need to know the challenge.

For over 13 years, Common Giant has specialized in creating brand paths that break through barriers and lead to meaningful growth to help businesses:

Reveal untapped potential

Turn complex challenges into clear opportunities

Evolve legacy brands into forward-thinking leaders

Create powerful campaigns that grow memorable brands

Align teams and cultures to work towards one powerful vision

Explore the paths below to see which crossroad or challenge sounds most familiar.

Create

Define a unique brand that resonates with your audience. We craft a compelling story, establish your brand’s personality, and align your internal culture with your external presence, ensuring a strong market position from the start.

Reposition

Rethink your brand’s promise, vision, and messaging to stay relevant and competitive in a changing market. We help redefine your brand to meet new opportunities and align with evolving customer needs.

Refresh

Revitalize your brand without losing its essence. We breathe new life into existing branding elements, modernizing your identity to stay fresh while honoring what’s already been built.

(Re)Activate

Revive your existing brand with strategic campaigns that drive awareness, engagement, and sales. We reconnect your brand with its audience in meaningful ways, sparking renewed interest and impact.

Manage

Brand management builds long-term value by strengthening your brand’s reputation and enabling sustainable growth. We ensure your brand stays cohesive, relevant, and adaptable, scaling effectively as your business evolves.

Merge

Navigate brand integration with a unified identity that resonates with both employees and customers. We ensure clear communication and alignment, fostering trust as you move forward with a cohesive brand presence.

Secret Weapon

For marketing teams seeking creative excellence, this path ensures brand consistency while driving growth. We deliver impactful campaigns and execution that keep your brand aligned with its vision, supporting sustainable brand development over time.

Ready to Stand Tall?

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What Does the Journey Look Like?

While every job is unique, we follow a proven process we’ve honed over years.

01

Identify the Challenge

Business Immersion

In order to move forward, we need to immerse ourselves in your business to uncover what’s in the way, what’s holding you back, or simply which direction to move.

02

Create the Path Forward

Strategy

We’ve identified the challenge(s) and now begin planning how and when to move. What tools are needed? What will the pace be?

03

Execute the Task

Rebrand, Creative, Deliverable

Time to put the first phases of the plan into action. Here is where you can expect to see assets (such as Brand Guide, new logo etc.) delivered.

04

Activate

Brand Activation, Campaign Activation

You have a plan and assets. Now what do you do with them? In this phase we bring your new or updated brand or campaign into the world using the strategy we created in the second step.

05

Stand Tall

Growth and Learning

Your brand is a living, breathing thing that needs constant nourishment to grow. In this final step, we monitor the brand and make changes or updates based on real time feedback and performance. We continue to establish memory tracks by staying top of mind for your prime prospects.

Ready to Stand Tall?

Let's talk