How to Make Design More Impactful Good design is more than making things look attractive. Effective design has the power to inform, inspire, and incite change. It can influence public …
November
05
July
19
In Defense of Copy
#03 In Defense of Copy A Copywriter’s Plea for a Bit More Humanity The State of the Humanities in Our “Humanist” Era Not long ago, a friend and former colleague …
July
11
Reflecting on 11 Years of Common Giant
1 Glancing Back While Marching Forward Lessons from 11 Years of Labor and Love Recently, Common Giant turned 11 years old. I have ruminated on what this anniversary means to …
August
11
A Study in Cultural Shift #2: Change of Pace
1 Cultural shift Change of Pace How would you change a reactive and chaotic work environment to one of focus and initiative? Here, I’m defining “reactive” as a short-term, unexpected …
July
12
Culture Is the Fulcrum
1 Cultural shift Understanding Culture As the Fulcrum of Your Business One can more readily dictate load and effort, but shifting the fulcrum creates the most dramatic impact. Shift your …
May
04
Ritual and Creating Magic Part 1: Discipline and Creative Process
#01 Does Discipline Kill Creativity? In a word, no. Welcome to the first entry in our series “Ritual and Creating Magic” wherein we discuss how to craft a disciplined creative …
March
22
Brand Sips Episode 6: What’s Your Niche?
6 Brand Sips What’s Your Niche? Maura: And there’s a lot of pressure for an ad agency, for a branding company like ours to find a niche in terms of …
February
22
Brand Sips Episode 5: Our Collaborative Process
5 Brand Sips Our Collaborative Process Maura: Particularly in the past few months, we’ve been working at a heightened level of collaboration, and I actually just wanted to know your …
January
22
Brand Sips Episode 4: Business and Boxing
4 Brand Sips Business and Boxing Cody: So I’m sitting here today with Maura Marziano, who happens to be the CEO of Common giant, she is a boxer, she practices …
December
22
Brand Sips Episode 3: The Life-long Student
3 Brand Sips The Importance of Being a Life-long Student Cody: So this idea of the life-long student, that seems to be something that you encourage… I know for the …
October
05
3 Tips to Building a Masterplan for Transformational Change
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
September
07
How to Create a Framework for Action
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
August
19
How to Avoid Derailment with Long Term Goals
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
April
12
“What’s the ROI on this?” The Power of Brand Awareness
Marketing or Matchmaking? A friend recently shared with me that her occupation selling sponsorships for an athletic team has become more and more demanding. The usual scope includes sponsor recognition …
March
11
Crowd Wisdom and Your Brand: What You Need to Know
If everyone else jumped… Leveraging crowd wisdom can be incredibly valuable for leaders in business. It offers a wide array of perspectives, can lead to more accurate measurements and predictions, …
February
11
How to set goals you can actually achieve
“How to set goals you can actually achieve” is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in …