the positive impact of good design Good design is more than just making things look attractive. It has the power to inform, inspire, and incite change. It can influence public opinion, …
November
05
July
19
In Defense of Copy
#03In Defense of CopyA Copywriter’s Plea for a Bit More HumanityThe State of the Humanities in Our “Humanist” EraNot long ago, a friend and former colleague of mine bemoaned yet …
July
11
Reflecting on 11 Years of Common Giant
1Glancing Back While Marching ForwardLessons from 11 Years of Labor and LoveRecently, Common Giant turned 11 years old. I have ruminated on what this anniversary means to me in an …
August
11
A Study in Cultural Shift #2: Change of Pace
1 Cultural shiftChange of PaceHow would you change a reactive and chaotic work environment to one of focus and initiative? Here, I’m defining “reactive” as a short-term, unexpected action that …
July
12
Culture Is the Fulcrum
1 Cultural shiftUnderstanding Culture As the Fulcrum of Your BusinessOne can more readily dictate load and effort, but shifting the fulcrum creates the most dramatic impact. Shift your culture to …
May
04
Ritual and Creating Magic Part 1: Discipline and Creative Process
#01Does Discipline Kill Creativity? In a word, no.Welcome to the first entry in our series “Ritual and Creating Magic” wherein we discuss how to craft a disciplined creative process to …
March
22
Brand Sips Episode 6: What’s Your Niche?
6 Brand SipsWhat’s Your Niche?Maura: And there’s a lot of pressure for an ad agency, for a branding company like ours to find a niche in terms of industry, and …
February
22
Brand Sips Episode 5: Our Collaborative Process
5 Brand SipsOur Collaborative ProcessMaura: Particularly in the past few months, we’ve been working at a heightened level of collaboration, and I actually just wanted to know your thoughts on …
January
22
Brand Sips Episode 4: Business and Boxing
4 Brand SipsBusiness and BoxingCody: So I’m sitting here today with Maura Marziano, who happens to be the CEO of Common giant, she is a boxer, she practices boxing, so …
December
22
Brand Sips Episode 3: The Life-long Student
3 Brand SipsThe Importance of Being a Life-long StudentCody: So this idea of the life-long student, that seems to be something that you encourage… I know for the rest of …
October
05
3 Tips to Building a Masterplan for Transformational Change
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
September
07
How to Create a Framework for Action
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
August
19
How to Avoid Derailment with Long Term Goals
This blog is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in my personal life as well as …
April
12
“What’s the ROI on this?” The Power of Brand Awareness
Marketing or Matchmaking? A friend recently shared with me that her occupation selling sponsorships for an athletic team has become more and more demanding. The usual scope includes sponsor recognition …
March
11
Crowd Wisdom and Your Brand: What You Need to Know
If everyone else jumped… Leveraging crowd wisdom can be incredibly valuable for leaders in business. It offers a wide array of perspectives, can lead to more accurate measurements and predictions, …
February
11
How to set goals you can actually achieve
“How to set goals you can actually achieve” is part of a continuing five-part series, titled “The Pull of Change” that shares some of my experiences implementing transformational change in …