Immediacy Matters. Using stories, figurative language, and evocative imagery are some of the most persuasive choices a marketer can employ. Whether in the form of an advertisement, a televised commercial, …
March
08
Why Your Brand Needs A Unique Voice (and How to Create One)
Why Your Brand Needs A Unique Voice and how to create one… With so much content out there, marketers and business owners can feel an intense pressure to say all …
October
31
How Knowing Your Competitors’ Social Habits Helps You
How Knowing Your Competitors’ Social Habits Helps You What a brand competitor analysis can do for you Assessing the social media and web presence of your competitors can help unlock …
August
04
3 Ways to Gauge Your Brand Power
1 3 Ways to Gauge Your Brand Power What Does “Brand Power” Mean Exactly? Gauging the potency of your brand can be difficult. For starters, do you judge it by …
July
19
In Defense of Copy
#03 In Defense of Copy A Copywriter’s Plea for a Bit More Humanity The State of the Humanities in Our “Humanist” Era Not long ago, a friend and former colleague …
April
19
Why Should You Use Brand Archetypes?
#03 Why Should You Use a Brand Archetype? People buy from people Why Are Brand Archetypes Effective? A few weeks ago, we discussed Brand Archetypes and identified a few recognizable …
February
27
What Is a Brand Archetype?
#03 What Is a Brand Archetype The Ego to Your Business’s Id Brand Archetypes 101 If you’ve spent much time around anyone who specializes in branding, you’ve likely heard about …
February
07
How to Identify Bullsh*t in Your Office Culture
#03 How to Identify Bullsh*t in Your Office Culture Because if you wanna clean it up, you have to find it first. What is Bullsh*t? On one hand, bullshit is …
February
01
What is a Teaming Culture?
#03 What is a Teaming Culture? How to build a culture of trust and accountability There’s no “I” in team. There are, in fact, several. The words “teamwork,” “team player,” …
December
08
3 Signs It Is Time to Work with a Branding Agency
#03 3 Ways to Tell It Is Time to Work with a Branding Agency Is it time to take the plunge? For something we are surrounded with every day, branding …
June
02
Ritual and Creating Magic Part 5: Remain Open and Observant
#05 RITUAL AND CREATING MAGIC Remain Open but Observant Welcome to the final installment of our “Ritual and Creating Magic” series wherein we discuss the importance of remaining open and …
May
26
Ritual and Creating Magic Part 4: Output vs. Input
#04 RITUAL AND CREATING MAGIC Input vs. Output Welcome to Part Four of our series “Ritual and Creating Magic” wherein we discuss the importance valuable input to feed your brain …
May
20
Ritual and Creating Magic Part 3: Let Your Creations Exist
#03 RITUAL AND CREATING MAGIC Let your creations exist Welcome to Part Three of our series “Ritual and Creating Magic” wherein we discuss how to craft a disciplined creative process …
May
13
Ritual and Creating Magic Part 2: Creating Your Ritual
#02 Creating Ritual to…Create Welcome to Part Two of our series “Ritual and Creating Magic” wherein we discuss how to craft a disciplined creative process to help you be more …
May
08
Brand Sips Episode 8: What Is Branding?
8 Brand Sips What Is Branding? Cody: So in terms of work produced, we think we’re going to do some branding work for this client, how would you define that? …
May
04
Ritual and Creating Magic Part 1: Discipline and Creative Process
#01 Does Discipline Kill Creativity? In a word, no. Welcome to the first entry in our series “Ritual and Creating Magic” wherein we discuss how to craft a disciplined creative …
April
22
Brand Sips Episode 7: Your Logo Isn’t Your Brand
7 Brand Sips Your Logo Is Not Your Brand Brand Sips – Episode 7 – FINAL Video from Common Giant on Vimeo.Maura: We’ve worked with a lot of companies lately and …
March
22
Brand Sips Episode 6: What’s Your Niche?
6 Brand Sips What’s Your Niche? Maura: And there’s a lot of pressure for an ad agency, for a branding company like ours to find a niche in terms of …
February
22
Brand Sips Episode 5: Our Collaborative Process
5 Brand Sips Our Collaborative Process Maura: Particularly in the past few months, we’ve been working at a heightened level of collaboration, and I actually just wanted to know your …
January
22
Brand Sips Episode 4: Business and Boxing
4 Brand Sips Business and Boxing Cody: So I’m sitting here today with Maura Marziano, who happens to be the CEO of Common giant, she is a boxer, she practices …
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