Why Your Brand Needs A Unique Voice and how to create one… With so much content out there, marketers and business owners can feel an intense pressure to say all …
October
31
How Knowing Your Competitors’ Social Habits Helps You
How Knowing Your Competitors’ Social Habits Helps YouWhat a brand competitor analysis can do for youAssessing the social media and web presence of your competitors can help unlock key differentiators. …
August
04
3 Ways to Gauge Your Brand Power
13 Ways to Gauge Your Brand PowerWhat Does “Brand Power” Mean Exactly?Gauging the potency of your brand can be difficult. For starters, do you judge it by your reach and …
July
19
In Defense of Copy
#03In Defense of CopyA Copywriter’s Plea for a Bit More HumanityThe State of the Humanities in Our “Humanist” EraNot long ago, a friend and former colleague of mine bemoaned yet …
April
19
Why Should You Use Brand Archetypes?
#03Why Should You Use a Brand Archetype?People buy from peopleWhy Are Brand Archetypes Effective? A few weeks ago, we discussed Brand Archetypes and identified a few recognizable brand names that exemplify …
February
27
What Is a Brand Archetype?
#03What Is a Brand ArchetypeThe Ego to Your Business’s IdBrand Archetypes 101If you’ve spent much time around anyone who specializes in branding, you’ve likely heard about the brand archetypes. These …
February
07
How to Identify Bullsh*t in Your Office Culture
#03How to Identify Bullsh*t in Your Office CultureBecause if you wanna clean it up, you have to find it first.What is Bullsh*t?On one hand, bullshit is essentially nonsense. On the …
February
01
What is a Teaming Culture?
#03What is a Teaming Culture? How to build a culture of trust and accountabilityThere’s no “I” in team. There are, in fact, several.The words “teamwork,” “team player,” and “team building” …
December
08
3 Signs It Is Time to Work with a Branding Agency
#033 Ways to Tell It Is Time to Work with a Branding AgencyIs it time to take the plunge?For something we are surrounded with every day, branding possesses a lot …
June
02
Ritual and Creating Magic Part 5: Remain Open and Observant
#05RITUAL AND CREATING MAGICRemain Open but ObservantWelcome to the final installment of our “Ritual and Creating Magic” series wherein we discuss the importance of remaining open and observant to the …
May
26
Ritual and Creating Magic Part 4: Output vs. Input
#04RITUAL AND CREATING MAGICInput vs. OutputWelcome to Part Four of our series “Ritual and Creating Magic” wherein we discuss the importance valuable input to feed your brain and creative mind. …
May
20
Ritual and Creating Magic Part 3: Let Your Creations Exist
#03RITUAL AND CREATING MAGICLet your creations existWelcome to Part Three of our series “Ritual and Creating Magic” wherein we discuss how to craft a disciplined creative process to help you …
May
13
Ritual and Creating Magic Part 2: Creating Your Ritual
#02Creating Ritual to…CreateWelcome to Part Two of our series “Ritual and Creating Magic” wherein we discuss how to craft a disciplined creative process to help you be more productive and …
May
08
Brand Sips Episode 8: What Is Branding?
8 Brand SipsWhat Is Branding?Cody: So in terms of work produced, we think we’re going to do some branding work for this client, how would you define that? Maura: It’s expressing …
May
04
Ritual and Creating Magic Part 1: Discipline and Creative Process
#01Does Discipline Kill Creativity? In a word, no.Welcome to the first entry in our series “Ritual and Creating Magic” wherein we discuss how to craft a disciplined creative process to …
April
22
Brand Sips Episode 7: Your Logo Isn’t Your Brand
7 Brand SipsYour Logo Is Not Your Brand Brand Sips – Episode 7 – FINAL Video from Common Giant on Vimeo.Maura: We’ve worked with a lot of companies lately and it’s …
March
22
Brand Sips Episode 6: What’s Your Niche?
6 Brand SipsWhat’s Your Niche?Maura: And there’s a lot of pressure for an ad agency, for a branding company like ours to find a niche in terms of industry, and …
February
22
Brand Sips Episode 5: Our Collaborative Process
5 Brand SipsOur Collaborative ProcessMaura: Particularly in the past few months, we’ve been working at a heightened level of collaboration, and I actually just wanted to know your thoughts on …
January
22
Brand Sips Episode 4: Business and Boxing
4 Brand SipsBusiness and BoxingCody: So I’m sitting here today with Maura Marziano, who happens to be the CEO of Common giant, she is a boxer, she practices boxing, so …
December
22
Brand Sips Episode 3: The Life-long Student
3 Brand SipsThe Importance of Being a Life-long StudentCody: So this idea of the life-long student, that seems to be something that you encourage… I know for the rest of …
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