13 Ways to Gauge Your Brand PowerWhat Does “Brand Power” Mean Exactly?Gauging the potency of your brand can be difficult. For starters, do you judge it by your reach and …
August
04
July
19
In Defense of Copy
#03In Defense of CopyA Copywriter’s Plea for a Bit More HumanityThe State of the Humanities in Our “Humanist” EraNot long ago, a friend and former colleague of mine bemoaned yet …
April
19
Why Should You Use Brand Archetypes?
#03Why Should You Use a Brand Archetype?People buy from peopleWhy Are Brand Archetypes Effective? A few weeks ago, we discussed Brand Archetypes and identified a few recognizable brand names that exemplify …
February
27
What Is a Brand Archetype?
#03What Is a Brand ArchetypeThe Ego to Your Business’s IdBrand Archetypes 101If you’ve spent much time around anyone who specializes in branding, you’ve likely heard about the brand archetypes. These …
February
07
How to Identify Bullsh*t in Your Office Culture
#03How to Identify Bullsh*t in Your Office CultureBecause if you wanna clean it up, you have to find it first.What is Bullsh*t?On one hand, bullshit is essentially nonsense. On the …
February
01
What is a Teaming Culture?
#03What is a Teaming Culture? How to build a culture of trust and accountabilityThere’s no “I” in team. There are, in fact, several.The words “teamwork,” “team player,” and “team building” …
December
08
3 Signs It Is Time to Work with a Branding Agency
#033 Ways to Tell It Is Time to Work with a Branding AgencyIs it time to take the plunge?For something we are surrounded with every day, branding possesses a lot …
June
02
Ritual and Creating Magic Part 5: Remain Open and Observant
#05RITUAL AND CREATING MAGICRemain Open but ObservantWelcome to the final installment of our “Ritual and Creating Magic” series wherein we discuss the importance of remaining open and observant to the …
May
26
Ritual and Creating Magic Part 4: Output vs. Input
#04RITUAL AND CREATING MAGICInput vs. OutputWelcome to Part Four of our series “Ritual and Creating Magic” wherein we discuss the importance valuable input to feed your brain and creative mind. …
May
20
Ritual and Creating Magic Part 3: Let Your Creations Exist
#03RITUAL AND CREATING MAGICLet your creations existWelcome to Part Three of our series “Ritual and Creating Magic” wherein we discuss how to craft a disciplined creative process to help you …
May
13
Ritual and Creating Magic Part 2: Creating Your Ritual
#02Creating Ritual to…CreateWelcome to Part Two of our series “Ritual and Creating Magic” wherein we discuss how to craft a disciplined creative process to help you be more productive and …
May
08
Brand Sips Episode 8: What Is Branding?
8 Brand SipsWhat Is Branding?Cody: So in terms of work produced, we think we’re going to do some branding work for this client, how would you define that? Maura: It’s expressing …
May
04
Ritual and Creating Magic Part 1: Discipline and Creative Process
#01Does Discipline Kill Creativity? In a word, no.Welcome to the first entry in our series “Ritual and Creating Magic” wherein we discuss how to craft a disciplined creative process to …
April
22
Brand Sips Episode 7: Your Logo Isn’t Your Brand
7 Brand SipsYour Logo Is Not Your Brand Brand Sips – Episode 7 – FINAL Video from Common Giant on Vimeo.Maura: We’ve worked with a lot of companies lately and it’s …
March
22
Brand Sips Episode 6: What’s Your Niche?
6 Brand SipsWhat’s Your Niche?Maura: And there’s a lot of pressure for an ad agency, for a branding company like ours to find a niche in terms of industry, and …
February
22
Brand Sips Episode 5: Our Collaborative Process
5 Brand SipsOur Collaborative ProcessMaura: Particularly in the past few months, we’ve been working at a heightened level of collaboration, and I actually just wanted to know your thoughts on …
January
22
Brand Sips Episode 4: Business and Boxing
4 Brand SipsBusiness and BoxingCody: So I’m sitting here today with Maura Marziano, who happens to be the CEO of Common giant, she is a boxer, she practices boxing, so …
December
22
Brand Sips Episode 3: The Life-long Student
3 Brand SipsThe Importance of Being a Life-long StudentCody: So this idea of the life-long student, that seems to be something that you encourage… I know for the rest of …
December
12
Brand Sips Episode 2: Intuition Over Data
2 Brand SipsIntuition Over DataCody: So I’ve worked with you now for a couple of years, and I know a big part of your leadership and something you value quite a …
November
22
Brand Sips Episode 1: Brand Awareness vs. Lead Generation
1 Brand SipsBrand Awareness vs. Lead GenerationCody: So it seems like a lot of clients, last ones that we’ve worked with in the past, that they sign up and they’re …
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