Maura: We've worked with a lot of companies lately and it's been interesting, they wanna a new look, they don't wanna change their logo. And then we've worked with people that just wanna change their logo thinking that's their brand.

And we've found... We stumbled upon this sort of accidentally that we can deal with the first scenario much better, you don't wanna change your logo, but you wanna change... Update your look, and we can do that, we've done that to a times. Yeah, with success, I don't know if it was the pandemic that brought that along or what, but your brand is definitely not your logo.

Your brand is a gut reaction that someone else has about you.