Creativity drives memorable brands that break expectations. These disruptions lead to massive booms in ROI and can lift a company high above their competitors.
At Common Giant we’ve built a culture on the belief that creative marketing and branding is one of the most potent tools for sales enablement. We believe big picture thinking and intuition drive originality and help us steer beyond the sea of sameness. Data can help shape ideas but analytics should never limit or dictate the creative process.
We have a No Bullsh*t policy (in fact, it’s one of our Core Values) and strive to share what we know.
From articles and news highlights, to ebooks and other downloadables, our blog has all the insights from our team of creatives.
Converge South is the region’s longest running technology and creativity conference for business. After attending the symposium ourselves, we contacted Converge South to offer help in rebranding for it’s tenth …
Following Wake Forest’s purchase of the Lawrence Joel Veterans Coliseum, Men’s Basketball contacted us to “Deaconize” this space as well as on-campus spaces. It’s always fun to see how a …
Guess what? This May, Common Giant turned four! We’ve been busy having a wild time and we decided to reflect on who and what we’ve become since 2012. Without a …
Wake Forest Basketball contacted us searching for ways to update their workspaces while capturing the spirit of the Demon Deacons. Being basketball lovers ourselves, we eagerly accepted the challenge. We …
Partnerships are critical to success. When both parties believe in each other, both flourish. This is one of Common Giant’s core pillars. An example of one such partnership is Revolution …
Change is inevitable. It serves as the optimistic bridge between the past and future. In this midpoint, we choose where we want to be and begin the undertaking. As we …
Common Giant is all about art, culture and technology. So it made sense to jump on a plane to visit Austin, TX, for the 30th annual SXSW. Take a few …
With Veterans Day upon us, it’s important to recognize that our freedom couldn’t be accomplished without teamwork. At Common Giant, nothing is more important to us than teamwork and collaboration …
Buzzwords are a dangerous breed of jargon to mess with. Businesses across the globe throw around words and phrases such as “Goal Digger” and “Localisation” with reckless abandon, even going …
When it comes to tables, we often think of a gathering place to spend time with friends and loved ones. We imagine laughing and building memories we’ll hold dear to …
While the first annual NotSoCommon Chili Meet was a few months ago, it feels like yesterday when we feasted upon marvelous chili prepared by four brave Giants! We ate, drank, …
If there’s one word every business wants in their vernacular, it’s growth. Growth is good; it means one is on some sort of upward trajectory. However, growth comes in various …
The energy people feel in our office always prompts them to ask one question: what is a typical day like at Common Giant? To answer this question, we decided to …
We at Common Giant pride ourselves in our ability to think outside the box. Our diverse backgrounds and skill sets blend together, creating a team of Giants who are not …
The rise of media streaming sites such as YouTube, Hulu, and Netflix have created an insatiable thirst for cinematic content across the globe. A quick search of YouTube’s site reports …
In the 21st century business world where bland cubicles and indistinguishable office furniture reigns, finding partners with the moxie and vigor for being disruptive can prove challenging. Our industry is …
As Common Giant grows, our family of Giants grows too! We are proud to introduce three Giants who have joined us in our conquest for strategic creativity!
It’s been a little bit chili in these parts of late, but we want to announce on #GivingTuesday just how we can help warm you back up. We’ve been busy …
According to Forbes.com, 8 out of 10 business fail in the first 18 months. Look around, its in the local newspapers and the big publications — startups that fail and the …
In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like …
