Brand Plans
Branding Packages
Uncover the brand within
For business leaders who believe in the power of branding, we uncover an authentic, indelible brand through an understanding of your business at the deepest level.
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Differentiate Your Business
How will you show up?
Brand archetypes provide a framework for effective communication with your customers. Our competitor creative review arms you with knowledge of how your competition presents itself. Differentiate by establishing your unique brand attributes.
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Uncover Your Identity
What will others see when they look at you?
Your brand identity conveys your business’s promises and values. A Common Giant brand guide articulates how to leverage your brand identity across different media.
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Establish Your Culture
Who will you be when no one is looking?
A strong cultural foundation helps you evaluate new hires, motivate current employees, and maintain growth in the right direction. Your Brand Purpose extols your reason for being. A strong Mission and Vision provide guiding lights for the future, while your Brand Manifesto acts as a rallying cry and code for your people.
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Choose the plan that’s right for your business.
Emerge
Perfect for companies looking to sow the seeds of a new brand.
Brand Archetype
Emerge Plan Brand Board
Logo Development
Emerge Plan Style Guide for logo, usage, color palette, font styles, and voice guidance
Evolve
Great for businesses ready to grow their brand beyond the early stages and into something exceptional.
1-Day BMX Workshop
Brand Archetype
Brand Positioning Statement
Personas
Upgraded Evolve Brand Board
Logo Development
Upgraded Evolve Level Brand Guide for logo, usage, color palette, font styles, and voice guidance
Transform
The full treatment for brands looking to leap into a new era with confidence and singular resolve.
2-Day BMX Workshop
Brand Archetype
Brand Positioning Statement
Mission, Vision, and Purpose Statement
Personas (Discovering Target Audience)
Brand Manifesto
Core Values
Creative Competitor Review
Premium Transform Level Brandscapes
Logo Development
Premium Transform Plan Brand Guide for logo, usage, color palette, font styles, and voice guidance