December 08

How Much Does an Animated Marketing Video Cost?

Phillip Oakley

The biggest question asked when it comes to motion graphic videos is “how much does it cost?” Well, in short, it depends. As with most things in life, you really get what you pay for; motion graphics are no exception. If you want to trust your bold and ambitious idea to someone on a discounted site such as Fiverr, then good luck. An animated marketing video should be seen as an investment in your company and in your ideas. Correctly done motion graphics are storytelling at its best. You’re completely in control of everything, from music to animation styles; your ideas can literally be brought to life. The cost of animated video really depends on these five factors.

Length of Footage

The length of the video can dicate how much a project will cost. For example, every 30 seconds of animation can take up to 2 weeks to complete! This can vary based on the factors below, but keep this in mind when contemplating how much information you want in the footage.

Complexity of Motion Graphics

There’s simple and then there’s extraordinary. The complexity of motion graphics will dictate values as well. If it’s not moving around a lot, prices will be lower. If it’s action heavy, prices will be higher.

Quality Desired

Similar to the above point, the quality of motion graphics will influence pricing as well. The more intricate and detailed, well, you get the idea.

When you Need it

The quicker you need it, the more it will cost. It’s the same as paying for expedited delivery on a purchase. If you want it now, don’t be stickershocked.

Revision Process

The team creating the footage wants to get it right. They have a passion for perfection and want to please you. However, if you don’t have a clear vision from the start, this may cause multiple revisions, which adds to additional time in the project. Make sure you speak up during collaboration meetings to get your idea fully into the hands of the artists.

Right now, motion graphic video is one of the most powerful and impactful video solutions for businesses to promote and advertise themselves, whether it’s an infographic video, product animation, online video, events video, testimonial video, marketing video, brand video, music video, explainer video or whatever else! According to Hubspot, 87% of online marketers use video content. Online access is increasing every day and shifting to mobile or tablet, resulting in increased online media consumption.