Why Your Brand Needs A Unique Voice and how to create one… With so much content out there, marketers and business owners can feel an intense pressure to say all …
November
20
I want a Brand Plan. Which is right for me?
1How much should I invest in branding?Not all branding needs are equalWhen it comes to freshening up your brand, it’s hard to determine what your company needs. It’s not uncommon …
October
31
How Knowing Your Competitors’ Social Habits Helps You
How Knowing Your Competitors’ Social Habits Helps YouWhat a brand competitor analysis can do for youAssessing the social media and web presence of your competitors can help unlock key differentiators. …
July
11
Reflecting on 11 Years of Common Giant
1Glancing Back While Marching ForwardLessons from 11 Years of Labor and LoveRecently, Common Giant turned 11 years old. I have ruminated on what this anniversary means to me in an …
May
30
The Purpose of Brand Storytelling
The Purpose of Brand StorytellingAll of us love a good story.“In the beginning”…. “Once upon a Time”…. “In a hole in the ground there lived a hobbit..” Brian McDonald, award …
May
08
Brand Sips Episode 8: What Is Branding?
8 Brand SipsWhat Is Branding?Cody: So in terms of work produced, we think we’re going to do some branding work for this client, how would you define that? Maura: It’s expressing …
April
22
Brand Sips Episode 7: Your Logo Isn’t Your Brand
7 Brand SipsYour Logo Is Not Your Brand Brand Sips – Episode 7 – FINAL Video from Common Giant on Vimeo.Maura: We’ve worked with a lot of companies lately and it’s …
March
22
Brand Sips Episode 6: What’s Your Niche?
6 Brand SipsWhat’s Your Niche?Maura: And there’s a lot of pressure for an ad agency, for a branding company like ours to find a niche in terms of industry, and …
February
22
Brand Sips Episode 5: Our Collaborative Process
5 Brand SipsOur Collaborative ProcessMaura: Particularly in the past few months, we’ve been working at a heightened level of collaboration, and I actually just wanted to know your thoughts on …
January
22
Brand Sips Episode 4: Business and Boxing
4 Brand SipsBusiness and BoxingCody: So I’m sitting here today with Maura Marziano, who happens to be the CEO of Common giant, she is a boxer, she practices boxing, so …
December
22
Brand Sips Episode 3: The Life-long Student
3 Brand SipsThe Importance of Being a Life-long StudentCody: So this idea of the life-long student, that seems to be something that you encourage… I know for the rest of …
December
12
Brand Sips Episode 2: Intuition Over Data
2 Brand SipsIntuition Over DataCody: So I’ve worked with you now for a couple of years, and I know a big part of your leadership and something you value quite a …
November
22
Brand Sips Episode 1: Brand Awareness vs. Lead Generation
1 Brand SipsBrand Awareness vs. Lead GenerationCody: So it seems like a lot of clients, last ones that we’ve worked with in the past, that they sign up and they’re …
April
12
“What’s the ROI on this?” The Power of Brand Awareness
Marketing or Matchmaking? A friend recently shared with me that her occupation selling sponsorships for an athletic team has become more and more demanding. The usual scope includes sponsor recognition …
March
11
Crowd Wisdom and Your Brand: What You Need to Know
If everyone else jumped… Leveraging crowd wisdom can be incredibly valuable for leaders in business. It offers a wide array of perspectives, can lead to more accurate measurements and predictions, …