Immediacy Matters. Using stories, figurative language, and evocative imagery are some of the most persuasive choices a marketer can employ. Whether in the form of an advertisement, a televised commercial, …
November
05
The Positive Impact of Good Design
the positive impact of good design Good design is more than just making things look attractive. It has the power to inform, inspire, and incite change. It can influence public opinion, …
March
08
Why Your Brand Needs A Unique Voice (and How to Create One)
Why Your Brand Needs A Unique Voice and how to create one… With so much content out there, marketers and business owners can feel an intense pressure to say all …
November
20
I want a Brand Plan. Which is right for me?
1How much should I invest in branding?Not all branding needs are equalWhen it comes to freshening up your brand, it’s hard to determine what your company needs. It’s not uncommon …
October
31
How Knowing Your Competitors’ Social Habits Helps You
How Knowing Your Competitors’ Social Habits Helps YouWhat a brand competitor analysis can do for youAssessing the social media and web presence of your competitors can help unlock key differentiators. …
July
11
Reflecting on 11 Years of Common Giant
1Glancing Back While Marching ForwardLessons from 11 Years of Labor and LoveRecently, Common Giant turned 11 years old. I have ruminated on what this anniversary means to me in an …
May
30
The Purpose of Brand Storytelling
The Purpose of Brand StorytellingAll of us love a good story.“In the beginning”…. “Once upon a Time”…. “In a hole in the ground there lived a hobbit..” Brian McDonald, award …
May
08
Brand Sips Episode 8: What Is Branding?
8 Brand SipsWhat Is Branding?Cody: So in terms of work produced, we think we’re going to do some branding work for this client, how would you define that? Maura: It’s expressing …
April
22
Brand Sips Episode 7: Your Logo Isn’t Your Brand
7 Brand SipsYour Logo Is Not Your Brand Brand Sips – Episode 7 – FINAL Video from Common Giant on Vimeo.Maura: We’ve worked with a lot of companies lately and it’s …
March
22
Brand Sips Episode 6: What’s Your Niche?
6 Brand SipsWhat’s Your Niche?Maura: And there’s a lot of pressure for an ad agency, for a branding company like ours to find a niche in terms of industry, and …
February
22
Brand Sips Episode 5: Our Collaborative Process
5 Brand SipsOur Collaborative ProcessMaura: Particularly in the past few months, we’ve been working at a heightened level of collaboration, and I actually just wanted to know your thoughts on …
January
22
Brand Sips Episode 4: Business and Boxing
4 Brand SipsBusiness and BoxingCody: So I’m sitting here today with Maura Marziano, who happens to be the CEO of Common giant, she is a boxer, she practices boxing, so …
December
22
Brand Sips Episode 3: The Life-long Student
3 Brand SipsThe Importance of Being a Life-long StudentCody: So this idea of the life-long student, that seems to be something that you encourage… I know for the rest of …
December
12
Brand Sips Episode 2: Intuition Over Data
2 Brand SipsIntuition Over DataCody: So I’ve worked with you now for a couple of years, and I know a big part of your leadership and something you value quite a …
November
22
Brand Sips Episode 1: Brand Awareness vs. Lead Generation
1 Brand SipsBrand Awareness vs. Lead GenerationCody: So it seems like a lot of clients, last ones that we’ve worked with in the past, that they sign up and they’re …
April
12
“What’s the ROI on this?” The Power of Brand Awareness
Marketing or Matchmaking? A friend recently shared with me that her occupation selling sponsorships for an athletic team has become more and more demanding. The usual scope includes sponsor recognition …
March
11
Crowd Wisdom and Your Brand: What You Need to Know
If everyone else jumped… Leveraging crowd wisdom can be incredibly valuable for leaders in business. It offers a wide array of perspectives, can lead to more accurate measurements and predictions, …