Quick question: Why is it that most presentations – from sales pitches to webinars – are so boring? Most presentation givers make their pitch about themselves. So how do you avoid …
September
30
August
27
3 Reasons to Use Stories to Avoid a Boring Sales Pitch
Phillip Oakley What’s the best way to deliver an unforgettable sales pitch or keynote presentation? Tell a story. Stories lure an audience’s attention with relatable elements, such as characters, emotions, …
August
19
How to turn your boring sales pitch into a thrill ride
The Thrill Ride Approach to Presenting No matter what kind of presentation you are giving, your goal is to motivate someone to adopt your point of view. There are a …
December
19
“But the Data Says People Love Dogs!” Why Branding Should Look Beyond Data to Make Ideas Sing
“The data says people love dogs!” In a meeting the other day, our company founder and creative director showed us a handful of inspired ads to kick-off a creative storm …
December
17
How to Craft Core Values and Think Like a Pirate
The Code of the Pirates One concern we typically hear from clients is whether or not core values are too corporate. There’s an underlying fear that implementing a code of …
November
16
8 Ways Your Advertising & Marketing Strategy Can Benefit From Animated Videos
We have compiled 8 reasons why motion graphics, or animation can be a great choice in most advertising and marketing strategies.
January
25
What is 2018’s hottest trend in marketing? It doesn’t matter if your company isn’t ready.
Recently I’ve been asked a few times what the next big thing or hot trend is in marketing.
February
24
How to Narrow Down Your Key Stakeholders
Your business has people that depend on it and want it to succeed. There are also people who your business depends on. These “stakeholders” can be a part of the …
December
15
Create an Inspiring Vision Statement in 5 Easy Steps
Knowing where you’re headed is one of the first steps in any journey. Owning and running a business is no exception. Owning a business is a long journey met with …
December
08
How Much Does an Animated Marketing Video Cost?
The biggest question asked when it comes to motion graphic videos is “how much does it cost?” Well, in short, it depends. As with most things in life, you really …
November
17
Inbound 2016: What You Need to Know
Last week, four giants attended Inbound 2016, a marketing conference focused on new methodologies and best practices. Held in Boston, the conference was chock full of interesting keynote speakers and …
November
10
The Power of Organic Storytelling in the World Series
On November 2nd 2016, history began to change in the world of baseball. The Chicago Cubs were going up against the Cleveland Indians, neither of which have won a World …
October
27
How to Easily Impact Your Customers with Tangible Marketing
If you can hold it, it’s tangible. In today’s world of digital and online marketing, getting something you can hold in your hand may make all the difference. The use …
October
20
5 Things You Can Do for Your Creative Agency
There comes a time in a company’s life, where the next step to progression stems from marketing or advertising. From choosing the type of agency best suited for your needs to hashing out …
October
13
Do you know what kind of agency you need?
When looking to update your marketing efforts, knowing what kind of agencies exist and knowing their differences is crucial to deciding on which one is right for you. There are …
October
06
How To Easily and Honestly Market To Millennials
If there’s one generation continuously getting the short end of the stick when it comes to public perception, it’s Millennials. You know who I mean; the generation that’s labeled as …
September
29
Why You Need To Know Your YouTube Strategy
Video is increasingly important to marketing strategies, especially online video. When HubSpot conducted a survey for their annual State of Inbound report, they discovered 48% of marketers are planning on …
September
22
How Music Will Make You and Your Marketing Matter
If there’s one thing that unites us, it’s our love of music. Genres and artists are subject to debate, but music as a whole is universally adored. We all can become hypnotized by …
September
15
4 Responsive and Awesome Web Design Trends This Year
The way people use the internet and websites is constantly evolving. More people are using mobile devices to interact online compared to desktop, pushing web designers to maximize the experience …
September
01
Long-Form Content Tips and Tricks
Long-form content. These three words can strike fear into the heart of a writer. For them, long-from content requires dedication and persistence to create something readable. For readers, it needs to …