Identity is everything. Especially when it comes to business. Potential customers and clients turn to those who have a good sense of self and their service or product offerings that earn …
July
26
Rebranding and Visual Updates
Chef Kris Fuller was diligently working on opening her newest eatery, Crafted –The Art of Street Food, and desired to have a complete overhaul of their brand. The overhaul would …
July
25
Super Bowl 50 Commercial
Greensboro Distillery, the first legal distillery in the history of Greensboro, NC, has been busy getting their operations up and running. Their product line, Fainting Goat Spirits, strives to be …
July
24
AirSonea Investor Video
iSonea Ltd. was seeking seed money from investors for their newest product, AirSonea, an asthma management device that paired with their smartphone app, AsthmaSense. Without a working model, conveying a …
July
23
We Believe in Goodness
In need of a presentation displaying their brand for the NRF Big Show, the world’s largest retail conference, the CIO of Natural Markets Food Group explained that a quality product …
July
22
Driving Innovation Faster
With a global rebrand on the horizon, ThoughtWorks needed a presentation demonstrating their new look and feel to future partners and clients. Since we had previously partnered with ThoughtsWorks, we …
July
18
Southern Manhattan
As a way to say thank you to our partners, Common Giant conceived an ambitious plan: to create their own signature mixed drink. By combining bourbon and vermouth aged in …
July
17
El Camarón
With the holidays approaching, Common Giant began to concoct gift ideas that could get everyone in the office involved. The gift was being sent to all of Common Giant’s partners …
July
16
NRF Microsite
As an industry leader at the NRF Big Show, the world’s largest retail conference, ThoughtWorks desired to display the conference’s highlights from their point of view. To ensure their success, …
July
14
AirSonea Consumer Products – iSonea Ltd.
iSonea Ltd was on the verge of releasing their groundbreaking product, AirSonea, and needed a design for its packaging. They also needed to launch AirSonea’s consumer websites promoting both AirSonea …
June
20
#BeatAsthma Movement
iSonea wanted to reach individuals across the globe who fight asthma on a daily basis, but were unsure of the best approach to take. After some deliberation, we developed the …
June
19
Converge South Conference
Converge South is the region’s longest running technology and creativity conference for business. After attending the symposium ourselves, we contacted Converge South to offer help in rebranding for it’s tenth …
June
18
Wake Forest Men’s Basketball
Following Wake Forest’s purchase of the Lawrence Joel Veterans Coliseum, Men’s Basketball contacted us to “Deaconize” this space as well as on-campus spaces. It’s always fun to see how a …
June
07
CG 4 Year Birthday Blog
Guess what? This May, Common Giant turned four! We’ve been busy having a wild time and we decided to reflect on who and what we’ve become since 2012. Without a …
May
18
Wake Forest Women’s Basketball
Wake Forest Basketball contacted us searching for ways to update their workspaces while capturing the spirit of the Demon Deacons. Being basketball lovers ourselves, we eagerly accepted the challenge. We …
April
19
Hello Greensboro
Partnerships are critical to success. When both parties believe in each other, both flourish. This is one of Common Giant’s core pillars. An example of one such partnership is Revolution …
April
12
Hello Again
Change is inevitable. It serves as the optimistic bridge between the past and future. In this midpoint, we choose where we want to be and begin the undertaking. As we …
April
01
Common Giant and SXSW
Common Giant is all about art, culture and technology. So it made sense to jump on a plane to visit Austin, TX, for the 30th annual SXSW. Take a few …
November
11
The Pay Off of Participation
With Veterans Day upon us, it’s important to recognize that our freedom couldn’t be accomplished without teamwork. At Common Giant, nothing is more important to us than teamwork and collaboration …
October
28
The Trappings of Buzzwords
Buzzwords are a dangerous breed of jargon to mess with. Businesses across the globe throw around words and phrases such as “Goal Digger” and “Localisation” with reckless abandon, even going …