13 Ways to Gauge Your Brand PowerWhat Does “Brand Power” Mean Exactly?Gauging the potency of your brand can be difficult. For starters, do you judge it by your reach and …
August
04
January
12
How Do You Plan Strategically in a Pandemic?
Looking Back to Look Ahead 2020 was supposed to be Common Giant’s year of focus. We were positioning to scale, which, at times feels nearly impossible for a creative agency. …
October
29
So You Feel the Pull of Change?
Businesses of every size and success level often grow to a point at which the tactics that brought them thus far can no longer drive them any further. It’s as …
September
30
How to understand your audience and close huge deals
Quick question: Why is it that most presentations – from sales pitches to webinars – are so boring? Most presentation givers make their pitch about themselves. So how do you avoid …
August
27
3 Reasons to Use Stories to Avoid a Boring Sales Pitch
Phillip Oakley What’s the best way to deliver an unforgettable sales pitch or keynote presentation? Tell a story. Stories lure an audience’s attention with relatable elements, such as characters, emotions, …
August
19
How to turn your boring sales pitch into a thrill ride
The Thrill Ride Approach to Presenting No matter what kind of presentation you are giving, your goal is to motivate someone to adopt your point of view. There are a …
March
25
7 Tips to Help with Unexpected Requests When Rebranding
Rebranding can be an exciting time for your organization. From logo redesigns to overhauled mission statements and recast visions, there’s something inherently invigorating about redefining your identity as an organization.
February
28
How to Effectively Manage Your Marketing Agency Retainer
What Is a Retainer? You’ve charted the course to your growth goals – hopefully with a creative agency who knows your business – and now it’s time to execute your …
February
14
Why a Brand Is Business Love
Summer of Love (and Brand Loyalty) Sometime during my first summer in North Carolina, the cashier at the grocery store stopped mid scan to ask me, “What is this?”
December
19
“But the Data Says People Love Dogs!” Why Branding Should Look Beyond Data to Make Ideas Sing
“The data says people love dogs!” In a meeting the other day, our company founder and creative director showed us a handful of inspired ads to kick-off a creative storm …
December
17
How to Craft Core Values and Think Like a Pirate
The Code of the Pirates One concern we typically hear from clients is whether or not core values are too corporate. There’s an underlying fear that implementing a code of …
July
10
Harness Your Business Intuition for Creative Results
The importance of creativity in business remains high amid growing competition and industry disruptors. Focusing on data alone could be quashing your business intuition. Here are three ways to reboot …
November
16
8 Ways Your Advertising & Marketing Strategy Can Benefit From Animated Videos
We have compiled 8 reasons why motion graphics, or animation can be a great choice in most advertising and marketing strategies.
January
25
What is 2018’s hottest trend in marketing? It doesn’t matter if your company isn’t ready.
Recently I’ve been asked a few times what the next big thing or hot trend is in marketing.
February
24
How to Narrow Down Your Key Stakeholders
Your business has people that depend on it and want it to succeed. There are also people who your business depends on. These “stakeholders” can be a part of the …
February
17
The 2016 Giant Awards
2016 was another phenomenal year for us here at Common Giant. We filled the year with travels, tweets, hard work, a few shenanigans and lots of play. To commemorate the …
December
15
Create an Inspiring Vision Statement in 5 Easy Steps
Knowing where you’re headed is one of the first steps in any journey. Owning and running a business is no exception. Owning a business is a long journey met with …
December
08
How Much Does an Animated Marketing Video Cost?
The biggest question asked when it comes to motion graphic videos is “how much does it cost?” Well, in short, it depends. As with most things in life, you really …
November
17
Inbound 2016: What You Need to Know
Last week, four giants attended Inbound 2016, a marketing conference focused on new methodologies and best practices. Held in Boston, the conference was chock full of interesting keynote speakers and …
November
10
The Power of Organic Storytelling in the World Series
On November 2nd 2016, history began to change in the world of baseball. The Chicago Cubs were going up against the Cleveland Indians, neither of which have won a World …