If you can hold it, it’s tangible. In today’s world of digital and online marketing, getting something you can hold in your hand may make all the difference. The use …
October
20
5 Things You Can Do for Your Creative Agency
There comes a time in a company’s life, where the next step to progression stems from marketing or advertising. From choosing the type of agency best suited for your needs to hashing out …
October
13
Do you know what kind of agency you need?
When looking to update your marketing efforts, knowing what kind of agencies exist and knowing their differences is crucial to deciding on which one is right for you. There are …
October
06
How To Easily and Honestly Market To Millennials
If there’s one generation continuously getting the short end of the stick when it comes to public perception, it’s Millennials. You know who I mean; the generation that’s labeled as …
September
29
Why You Need To Know Your YouTube Strategy
Video is increasingly important to marketing strategies, especially online video. When HubSpot conducted a survey for their annual State of Inbound report, they discovered 48% of marketers are planning on …
September
22
How Music Will Make You and Your Marketing Matter
If there’s one thing that unites us, it’s our love of music. Genres and artists are subject to debate, but music as a whole is universally adored. We all can become hypnotized by …
September
15
4 Responsive and Awesome Web Design Trends This Year
The way people use the internet and websites is constantly evolving. More people are using mobile devices to interact online compared to desktop, pushing web designers to maximize the experience …
September
01
Long-Form Content Tips and Tricks
Long-form content. These three words can strike fear into the heart of a writer. For them, long-from content requires dedication and persistence to create something readable. For readers, it needs to …
August
25
The Brand Matrix – (re)Discover Who You Are
Identity is everything. Especially when it comes to business. Potential customers and clients turn to those who have a good sense of self and their service or product offerings that earn …
June
07
CG 4 Year Birthday Blog
Guess what? This May, Common Giant turned four! We’ve been busy having a wild time and we decided to reflect on who and what we’ve become since 2012. Without a …
April
19
Hello Greensboro
Partnerships are critical to success. When both parties believe in each other, both flourish. This is one of Common Giant’s core pillars. An example of one such partnership is Revolution …
April
12
Hello Again
Change is inevitable. It serves as the optimistic bridge between the past and future. In this midpoint, we choose where we want to be and begin the undertaking. As we …
April
01
Common Giant and SXSW
Common Giant is all about art, culture and technology. So it made sense to jump on a plane to visit Austin, TX, for the 30th annual SXSW. Take a few …
November
11
The Pay Off of Participation
With Veterans Day upon us, it’s important to recognize that our freedom couldn’t be accomplished without teamwork. At Common Giant, nothing is more important to us than teamwork and collaboration …
October
28
The Trappings of Buzzwords
Buzzwords are a dangerous breed of jargon to mess with. Businesses across the globe throw around words and phrases such as “Goal Digger” and “Localisation” with reckless abandon, even going …
September
28
What’s Your Worktable?
When it comes to tables, we often think of a gathering place to spend time with friends and loved ones. We imagine laughing and building memories we’ll hold dear to …
July
24
Chili Meet Follow Up
While the first annual NotSoCommon Chili Meet was a few months ago, it feels like yesterday when we feasted upon marvelous chili prepared by four brave Giants! We ate, drank, …
July
06
What Organic Growth Means to Us
If there’s one word every business wants in their vernacular, it’s growth. Growth is good; it means one is on some sort of upward trajectory. However, growth comes in various …
June
26
A Day in the Life of a Giant
The energy people feel in our office always prompts them to ask one question: what is a typical day like at Common Giant? To answer this question, we decided to …
June
15
What is Design Thinking?
We at Common Giant pride ourselves in our ability to think outside the box. Our diverse backgrounds and skill sets blend together, creating a team of Giants who are not …