May 05

Infusing Life into Stale Brands

Noemi Zelaya

“We have a logo, isn’t that enough?” We’ve had these situations happen time and again. Some businesses think a logo is a brand. I need not preach to the choir …

November 20

I want a Brand Plan. Which is right for me?

Maura Marziano

1How much should I invest in branding?Not all branding needs are equalWhen it comes to freshening up your brand, it’s hard to determine what your company needs. It’s not uncommon …

April 19

Why Should You Use Brand Archetypes?

Cody Lee

#03Why Should You Use a Brand Archetype?People buy from peopleWhy Are Brand Archetypes Effective? A few weeks ago, we discussed Brand Archetypes and identified a few recognizable brand names that exemplify …

February 27

What Is a Brand Archetype?

Cody Lee

#03What Is a Brand ArchetypeThe Ego to Your Business’s IdBrand Archetypes 101If you’ve spent much time around anyone who specializes in branding, you’ve likely heard about the brand archetypes. These …

February 07

How to Identify Bullsh*t in Your Office Culture

Cody Lee

#03How to Identify Bullsh*t in Your Office CultureBecause if you wanna clean it up, you have to find it first.What is Bullsh*t?On one hand, bullshit is essentially nonsense. On the …

February 01

What is a Teaming Culture?

Cody Lee

#03What is a Teaming Culture? How to build a culture of trust and accountabilityThere’s no “I” in team. There are, in fact, several.The words “teamwork,” “team player,” and “team building” …

December 08

3 Signs It Is Time to Work with a Branding Agency

Cody Lee

#033 Ways to Tell It Is Time to Work with a Branding AgencyIs it time to take the plunge?For something we are surrounded with every day, branding possesses a lot …

June 02

Ritual and Creating Magic Part 5: Remain Open and Observant

Cody Lee

#05RITUAL AND CREATING MAGICRemain Open but ObservantWelcome to the final installment of our “Ritual and Creating Magic” series wherein we discuss the importance of remaining open and observant to the …

May 26

Ritual and Creating Magic Part 4: Output vs. Input

Cody Lee

#04RITUAL AND CREATING MAGICInput vs. OutputWelcome to Part Four of our series “Ritual and Creating Magic” wherein we discuss the importance valuable input to feed your brain and creative mind. …

May 20

Ritual and Creating Magic Part 3: Let Your Creations Exist

Cody Lee

#03RITUAL AND CREATING MAGICLet your creations existWelcome to Part Three of our series “Ritual and Creating Magic” wherein we discuss how to craft a disciplined creative process to help you …

May 13

Ritual and Creating Magic Part 2: Creating Your Ritual

Cody Lee

#02Creating Ritual to…CreateWelcome to Part Two of our series “Ritual and Creating Magic” wherein we discuss how to craft a disciplined creative process to help you be more productive and …

May 08

Brand Sips Episode 8: What Is Branding?

Cody Lee

8 Brand SipsWhat Is Branding?Cody: So in terms of work produced, we think we’re going to do some branding work for this client, how would you define that? Maura: It’s expressing …

April 22

Brand Sips Episode 7: Your Logo Isn’t Your Brand

Cody Lee

7 Brand SipsYour Logo Is Not Your Brand Brand Sips – Episode 7 – FINAL Video from Common Giant on Vimeo.Maura: We’ve worked with a lot of companies lately and it’s …

March 22

Brand Sips Episode 6: What’s Your Niche?

Cody Lee

6 Brand SipsWhat’s Your Niche?Maura: And there’s a lot of pressure for an ad agency, for a branding company like ours to find a niche in terms of industry, and …

February 22

Brand Sips Episode 5: Our Collaborative Process

Cody Lee

5 Brand SipsOur Collaborative ProcessMaura: Particularly in the past few months, we’ve been working at a heightened level of collaboration, and I actually just wanted to know your thoughts on …

January 22

Brand Sips Episode 4: Business and Boxing

Cody Lee

4 Brand SipsBusiness and BoxingCody: So I’m sitting here today with Maura Marziano, who happens to be the CEO of Common giant, she is a boxer, she practices boxing, so …

December 22

Brand Sips Episode 3: The Life-long Student

Cody Lee

3 Brand SipsThe Importance of Being a Life-long StudentCody: So this idea of the life-long student, that seems to be something that you encourage… I know for the rest of …

December 12

Brand Sips Episode 2: Intuition Over Data

Cody Lee

2 Brand SipsIntuition Over DataCody: So I’ve worked with you now for a couple of years, and I know a big part of your leadership and something you value quite a …

November 22

Brand Sips Episode 1: Brand Awareness vs. Lead Generation

Cody Lee

1 Brand SipsBrand Awareness vs. Lead GenerationCody: So it seems like a lot of clients, last ones that we’ve worked with in the past, that they sign up and they’re …